 |
| Social Media Marketing |
I’ve been developing a local social media marketing platform
which is currently being picked up in various territories around the world. It
is extremely local, as local as the initiator wishes it to be.
From the production perspective, what we’ve noticed is that
those involved in the commercial side of social media are the least social of
all, mostly focused on search engine optimization (SEO) techniques. Quite
simply put, they are missing out on the core value of social media marketing
(SMM).
From our own points, social media marketing and people that
our team members are interested in. We use it to give a human and relatable
face to our project rather than as a free link farm. We find this works really
well as it gives us a chance to find out what is and isn’t
working with our
users and respond to it quickly. For example, because we listen, our followers
know that they can inform us of a technical problem and get it resolved fairly
quickly.
 |
| Social Media Optimization |
We’ve also stopped using tools which distribute the same updates
across multiple networks. We found this to be ineffective. Take Twitter vs.
Facebook for example. These are two very different social environments, used
for different things. A tweet was frustratingly inefficient at delivering
messages to Facebook users and trying to collate responses through Twitter is
far more effort than it is worth. We’ve found it better to tailor our output to
each network, it also makes us stop and think each time “is this update of
value?” thus holding us back from just spamming users and hoping that someone
somewhere takes an interest Digital marketing agency.
